Open & Collaboration in Digital Commerce --- The 2024 Guotong Xingyi Ecosystem Partners Conference Held Successfully

On April 23, 2024, the "Open & Collaboration in Digital Commerce" 2024 Guotong Xingyi Ecosystem Partner Conference was grandly held in Fuzhou. Chen Yi, Chairman of Newland Guotong Xingyi, and Lin Jian, General Manager of Newland Guotong Xingyi, along with the management team, attended the event alongside representatives from financial institutions such as China UnionPay, Ping An Bank, China Minsheng Bank, Huaxia Bank, SMB, and China Post Fujian Branch. Nearly a thousand ecosystem partners representing channel partners and scenario partners nationwide participated in person. This Conference was live-streamed online for the first time via the Postar and Huilaidian video channels, attracting an online audience of over ten thousand participants, who witnessed the important unveiling of the digital commerce strategy, the establishment of a cooperative ecosystem, and the blueprint for the new digital economy

Chen Yi, Chairman of Guotong Xingyi, emphasized the business philosophy of "building strong bases and engaging in steady battles," advocating a steadfast approach to consolidate the business foundation, maintain strategic focus, and foster sustainable long-term growth for the enterprise. Adhering to the spirit of "achieving great success through small victories," Guotong Xingyi is committed to empowering offline merchants, developing the digital economy, and aspiring to become a leading enterprise in the digital commerce sector.

Lin Jian, General Manager of Newland Guotong Xingyi, highlighted the establishment of the digital commerce ecosystem in his keynote address, "Deepening Payment+ and Co-creating Digital Commerce," offering attendees an in-depth analysis of the digital commerce development strategy for Postar and Huilaidian.

Lin Jian stated that in the past, Postar and Huilaidian have been dedicated to providing convenient payment experiences. Looking ahead, the Company will seize the historical opportunity of digital transformation for a vast number of physical merchants. By actively aligning with the development trends of digital technology and anchoring to the indicators of the digital economy, the Company aims to build a "four-in-one" strategic framework for digital commerce, connecting banks, merchants, and consumers through a "payment+" model to create a comprehensive digital commerce ecosystem. Through defining a three-step path for digital commerce, it will promote the contextualization of payment services, the digitization of merchant services, and the ecologicalization of digital commerce, ultimately supporting merchants’ operations and empowering the real economy.

Postar has concentrated on developing the "Payment+" ecosystem, providing extensive digital payment solutions tailored for high-quality merchants. As one of the pioneer third-party payment institutions to facilitate foreign IP acceptance for UnionPay's overseas e-wallet services, Postar has formed alliances with 6 leading international credit card organizations, with their foreign currency acceptance services extending across 331 cities and covering 12 key industries, significantly improving payment convenience for foreign visitors in China and fostering an open, orderly, secure, and stable payment environment.

With the "Payment+" Scenario SaaS solutions, Postar provides intelligent scenario solutions across various industries, assisting merchants in their digital transformation and upgrades. With "Payment+" Digital Marketing, Postar delivers a comprehensive commercial district marketing platform for banks, fostering interaction among banks, merchants, and consumers to enhance the value of financial assets. With "Payment+" Value-added Services, Postar offers multidimensional commercial derivative services for merchants and consumers, creating more business opportunities and comprehensively advancing the digital upgrade of businesses across all sectors.

As the digitalization process deepens, Postar and Huilaidian fully leverage their strong technological R&D advantages, continuously enhancing product capabilities and market competitiveness. Focused on the construction of the digital commerce ecosystem, Huilaidian has launched an open platform, featuring four core capabilities: one-stop onboarding, full payment capabilities, standardized activation processes, and self-defined pricing. It also empowers business expansion with three open scenarios: scenario solution and revenue calculation, scenario merchant application activation, and the provision of high-quality video courses focused on merchant operation. With the open scenario implementation resources, the platform offers scenario implementation work orders, merchant lead tracking orders, and access to scene hardware via cloud warehousing, all aimed at enhancing delivery and implementation efficiency. Huilaidian's open platform has collaborated with more than 300 partners, encompassing SaaS developers, banks, third-party payment institutions, aggregated payment service providers, and SaaS implementation service providers, fostering an open ecosystem for resource sharing while collectively enhancing the digital commerce landscape.

In response to evolving trends and to breathe new life into the brand, Newland has officially introduced a dual-brand strategy. On one side, Postar is dedicated to payments, utilizing "Payment+" to bolster merchant operations and empower the real economy, thereby enhancing payment value. Meanwhile, Huilaidian focuses on technology, consistently providing technological solutions to create a digital commerce ecosystem and simplify the startup process. The Company has also refreshed their brand visual identities, visions, and missions, with both brands working synergistically to rejuvenate the overall brand presence. Lin Jian stated that Postar and Huilaidian will steadfastly develop digital commerce, create value for partners, enhance efficiency for merchants, and inject strong momentum into the real economy, enhancing payment value and simplifying the startup process.

Amid the wave of the digital economy, Postar and Huilaidian continue to drive transformation in the payment sector with their outstanding technological strength and forward-looking digital commerce strategy. Chen Ri, Director of the Product Center at Newland Guotong Xingyi, delivered a keynote speech titled "Digital Commerce Hub," sharing with attendees Postar's exploration and practices in building a Digital Commerce Hub. By taking the current development of the digital economy and the digital transformation across various industries as an opportunity, he conducted an in-depth analysis of the Digital Commerce Hub, elaborating on its business model and key highlights.

The Digital Commerce Hub has combined business growth, product experience, and post-sales service, all powered by digital operations, making it a vital support for business execution in cities nationwide. It provides streamlined, grid-based services to ecosystem partners and has officially introduced the "Fuyao (Upward Growth) Plan" to assist these partners in areas like policy support, business opportunities, training, and traffic generation. This initiative will enhance core competitiveness and facilitate scalable profit growth, intending to co-create new quality productive forces in the payment industry and build a new ecosystem for digital commerce.

In 2024, the payment industry in China has entered a period of heightened regulatory scrutiny. As a leading third-party payment institution, Postar continues to lead the digital payment sector through ongoing product innovation. At the event, Sun Peng, Deputy General Manager of the Product Center at Guotong Xingyi, unveiled two new digital innovation products, designed to be secure, efficient, intelligent, and convenient. The Micro Smart device is designed specifically for lower-tier markets, promoting the widespread adoption of digital RMB and foreign cards among SMEs, and creating lightweight intelligent payment devices. The Huilaidian Lite Cashier, a compact and portable cashier terminal, empowers offline merchants in their digital transformation journey. Its user-friendly design offers a relaxed and efficient cashier experience with its notable features of being portable, compact, and simple. Equipped with a built-in scanning window and support for diverse expansion devices, the terminal seamlessly integrates with the Huilaidian Open Platform SaaS applications, allowing for quick installation and operation within 3 minutes and actually helping businesses achieve new levels of success.

Sun Peng underlined Postar's dedication to enhancing products and services through innovation. He pointed out that the two new offerings are designed to meet the diverse and personalized business needs of merchants across different scenarios and industries, actively empowering merchants in their digital transformation and injecting continuous strong momentum into the development of the digital economy.

At the Conference, 6 prestigious awards were presented to 128 ecosystem partners from various sectors in 2024, recognizing them as Outstanding Partners, Emerging Partners, Scenario Co-creation Partners, Distinguished Partners, Excellent Partners, and Best Partners for their achievements and setting a standard of excellence. Moving forward, Postar and Huilaidian will continue to provide more resources and services, collaborating with ecosystem partners to explore business opportunities and achieve mutual success. 8 representatives from the ecosystem partners shared their insights and observations, from trend recognition to innovative practices, and from industry layouts to ecosystem co-creation, engaging in the discussion of the current state and future of digital commerce for paving the way for collaborative success.

Innovation drives, digital thrives, keeping pace with the times. Standing at the forefront of commerce, Postar and Huilaidian will focus on digital commerce, embracing change with an even more open mindset, and exploring vast new business opportunities with ecosystem partners to foster the growth and prosperity of digital commerce, with the goal of enhancing the value of payments and simplifying the startup process for businesses.