Newland Hi-Tech Group Co., Ltd.

Technology Strategy

Transforming Innovation into Reality
Co-building a Brand-new Digital Future with Customers

CHIP

BARCODE

BLOCKCHAIN

DATA

AI

TERMINAL

CHIP

2010: Launched the world's first 2D barcode decoding "China Chip" 


2018: Released the world's first independently developed digital citizen security decoding chip


2020: Introduced the fifth generation IOTC-0610 2D barcode decoding chip, doubling the decoding speed of the previous generation by 100%


BARCODE

The first company in China with fully independent intellectual property rights for barcode decoding core technology


Possesses the first enterprise barcode laboratory accredited by CNAS in China


Ledor participated in the formulation of 10 national standards




BLOCKCHAIN

Owns the independently developed  blockchain platform "New Chain"


The first enterprise in Fujian to pass the Trusted Blockchain Government Evaluation by the China Academy of Information and Communications Technology, one of only four nationwide


The blockchain passed the CAC pilot acceptance for innovative application 


DATA

AI

TERMINAL

Powerful Digital R&D Strength

Core Strength

The first company in China with fully independent intellectual property rights for barcode decoding core technology


Possesses independent intellectual property rights in industry chip design technology


The world's leading facial recognition algorithm technology


01

R&D Investment

Annual R&D spend averages around 10% of total revenue


The Group has an IoT Strategic Research Institute


Each subsidiary has its own independent R&D team

02

Intellectual Property Rights

700+ valid national patents

14 valid international patents

1,000+ software copyrights

500+ more patents pending for application

03

Industry Authority

Frequently led or participated in the formulation of national and industry standards in the fields of Internet of Things, artificial intelligence, etc

04
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