Newland Guotong Xingyi: Improving the Foreigner Experience in China with Enhanced Payment Services

Recently, the General Office of the State Council has issued the "Opinions on Further Optimizing Payment Services and Enhancing Payment Convenience", which emphasizes the need to better accommodate the payment needs of foreign nationals residing in China and improve international payment service arrangements to boost payment convenience for them. As a leading third-party payment platform in China, Newland Guotong Xingyi has actively responded to the national strategic deployment to advance the facilitation reform of payment services. Working with the Mawei District Bureau of Commerce in Fuzhou, the Company is focused on the payment needs of foreign nationals in Fuzhou. To this end, Newland Guotong Xingyi is spearheading the creation of a Mawei Foreign-related Payment Demonstration Zone, in order to eliminate bottlenecks in payment services, speed up foreign-related payment services, and better meet the daily payment needs of foreign nationals in China.

Over the years, Newland Guotong Xingyi has continuously upgraded and innovated its terminal products, developing a range of popular bank card-acquiring products, including traditional POS and smart POS systems. The Company has consistently advanced the iteration of digital RMB product services to create a secure and stable payment environment. At the same time, it adheres to policy guidelines to optimize foreign card services and has established partnerships with 6 major international credit card organizations. Its product, Newland Postar multi-utility QR code, through AliPay+, can directly accept payments from 11 overseas e-wallets, providing a convenient mobile payment experience for foreign nationals in China, and making it easier for them to manage everyday expenses related to clothing, dining, accommodation, and transportation, while ensuring that the payment services are more accessible and user-friendly.

Recently, the Company has conducted a thorough merchant survey targeting key international scenarios within Mawei District. For merchants with related needs, it has offered free third-party payment acceptance devices and assigned dedicated personnel to provide one-on-one on-site guidance, including terminal upgrades, accompanying inspections, after-sales services, and more. In this way, the Company is promoting the deep integration and quality enhancement of various payment methods, including digital RMB, mobile payments, bank cards, and cash, along with the acceptance of foreign cards. These endeavors have improved the well-being of the community and better met the daily payment needs of foreign nationals coming to Fuzhou, comprehensively elevating the overall payment service efficiency in Mawei District.

In particular, Newland Guotong Xingyi has established a dedicated promotional team to bolster the promotion of payment policies for foreign nationals visiting China. Actively engaging with high-frequency consumption scenarios within the region, such as chain hotels, restaurants, and transportation hubs, the team conducts both face-to-face visits and specialized business training sessions with merchants. Additionally, they organize diverse and targeted promotional activities based on the latest policy requirements from the government and the People's Bank of China (PBC), continuously increasing foreign nationals' awareness and understanding of the available payment services.

As for the issues of fund security, the Company consistently perfects its risk control management system by employing advanced data encryption technologies and risk prevention measures. Through transaction monitoring, data analysis, post-event supervision, and other means, it strengthens risk monitoring, upholds compliance, and effectively prevents the emergence and spread of risks associated with foreign card transactions, ensuring the safety and compliance of payment services, and advancing the quality of payment services for foreign nationals in China.

Moving forward, under the guidance of PBC and other financial regulatory authorities, Newland Guotong Xingyi, a leading third-party payment institution, will actively leverage its pioneering role. It will collaborate further with relevant departments to effectively address the evolving and varied payment needs of the public. This involves continuously innovating and launching payment products, fortifying payment service capabilities, and refining the payment service experience, with a focus on providing more specialized foreign card acceptance scenarios for foreign nationals coming to China. Through these efforts, the Company seeks to foster high-quality development and improve the business environment, thereby increasing the value of payments.